MASMI Belgrade was founded in the beginning of 2001. A research agency, specialized in market research and public opinion surveys in Serbia, Montenegro, Bosnia and Herzegovina, and Macedonia, which, in cooperation with MASMI Adriatica from Zagreb, also covers the territory of Albania, Kosovo, and Croatia.
The MASMI Belgrade team comprises 10 full-time employees, 12 part-time associates, 12 supervisors, 400 poll takers and more than 100 Mystery Buyers. The professional team in the Belgrade MASMI comprises psychologists, economists, IT engineers, statisticians, and research organizers.
WHAT WE DO
MASMI Belgrade conducts individual and continual research projects for multinational and domestic companies. It offers quantitative and qualitative research using various research techniques, such as direct interviews with respondents, phone interviewing (CATI) and surveys via the Internet. It ensures high quality data processing and analysis, as well as quality checks from consulting standpoint. MASMI Belgrade is a member of ESOMAR and MSPA Europe.
Knowledge they put behind advising clients on proper methodology choice, research tools creation, high quality fieldwork execution and insightful reports, make them a true business partner with strong orientation to the client business needs.
MASMI’s dedication, professionalism and reliability just enhance the impression of overly productive and enjoyable cooperation that I, as a client, am happy to continue.
Consumer Marketing Research, NIS Gazprom Neft Serbia (covering markets of Serbia, Bulgaria, Romania, Bosnia&Herzegovina)
Regardless of the type of research: qualitative, quantitative, product tests, … maximum commitment to the job and to the client, professionalism, proactiveness, good organization and flexibility are always present among all members of the agency. I am confident that our cooperation, which so far has brought very good results, will only expand in the years to come, to our mutual satisfaction.
Director of Marketing
In other words, MASMI agency is a unique partner that adds value to their clients by understanding business challenges and shows flexibility in finding solutions, and as such I recommend it for similar businesses where there is an opportunity for full-scale application of its expertise and professionalism in working with other clients.
Head of Strategy, Data-mining & Intelligence