{"id":2673,"date":"2018-09-11T18:51:49","date_gmt":"2018-09-11T16:51:49","guid":{"rendered":"http:\/\/masmi.rs\/?page_id=2673"},"modified":"2018-09-11T18:51:49","modified_gmt":"2018-09-11T16:51:49","slug":"branding-communication","status":"publish","type":"page","link":"https:\/\/masmi.rs\/en\/research-types\/branding-communication\/","title":{"rendered":"Branding &#038; communication"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; _builder_version=&#8221;3.0.69&#8243; background_color=&#8221;#00a6e4&#8243; inner_shadow=&#8221;on&#8221; custom_padding=&#8221;15px||15px|15px&#8221; next_background_color=&#8221;#ffffff&#8221;][et_pb_row _builder_version=&#8221;3.0.69&#8243; background_position_1=&#8221;top_left&#8221; background_repeat_1=&#8221;no-repeat&#8221; custom_margin=&#8221;||0px|&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_post_title _builder_version=&#8221;3.0.69&#8243; title=&#8221;on&#8221; meta=&#8221;off&#8221; author=&#8221;on&#8221; date=&#8221;on&#8221; categories=&#8221;on&#8221; comments=&#8221;on&#8221; featured_image=&#8221;off&#8221; featured_placement=&#8221;below&#8221; parallax_method=&#8221;on&#8221; text_orientation=&#8221;left&#8221; text_color=&#8221;light&#8221; text_background=&#8221;off&#8221; title_font_size=&#8221;28px&#8221; border_style=&#8221;solid&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;on&#8221; prev_background_color=&#8221;#00a6e4&#8243;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243;][et_pb_row_inner admin_label=&#8221;Red&#8221;][et_pb_column_inner type=&#8221;4_4&#8243; saved_specialty_column_type=&#8221;2_3&#8243;][et_pb_image _builder_version=&#8221;3.3.1&#8243; src=&#8221;http:\/\/masmi.rs\/wp-content\/uploads\/2014\/03\/Announcement-256.png&#8221; align=&#8221;center&#8221; max_width=&#8221;30%&#8221; module_alignment=&#8221;center&#8221; \/][et_pb_text _builder_version=&#8221;3.14&#8243;]<\/p>\n<h4>A view of the brand strengths and success from all angles<\/h4>\n<p>To be successful, a brand must be well positioned regarding consumers awareness and market positioning. Measurement and analysis of these two elements of the brand strengths determine the level of its success on the market.<br \/>\nFurthermore, this approach allows setting up a diagnosis and proposing additional activities which need to be taken to increase desirability (consumers\u2019 awareness), or make the environmental factors more favourable (market), or achieve a combination of the two.<\/p>\n<h4>In detail<\/h4>\n<p>The main focus of our approach is measuring brand strengths and identification of space for brand development. There are two forces that have direct impact on the success of the brand:<\/p>\n<ul class=\"check-list\">\n<li>Brand desirability, which exists in consumers\u2019 awareness and is represented by their desire to use or buy a brand<\/li>\n<li>Environmental factors (brand habitat) allow brand accessibility to target consumers (e.g. availability, price, promotion, recommendation, etc.)<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_sidebar _builder_version=&#8221;3.3.1&#8243; area=&#8221;sidebar-1&#8243; orientation=&#8221;right&#8221; show_border=&#8221;off&#8221; background_layout=&#8221;dark&#8221; \/][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A view of the brand strengths and success from all angles To be successful, a brand must be well positioned regarding consumers awareness and market positioning. Measurement and analysis of these two elements of the brand strengths determine the level of its success on the market. Furthermore, this approach allows setting up a diagnosis and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1519,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding &amp; communication - MASMI BEOGRAD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masmi.rs\/en\/research-types\/branding-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding &amp; communication - MASMI BEOGRAD\" \/>\n<meta property=\"og:description\" content=\"A view of the brand strengths and success from all angles To be successful, a brand must be well positioned regarding consumers awareness and market positioning. Measurement and analysis of these two elements of the brand strengths determine the level of its success on the market. 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